Hi, I'm Norman Kinsey from Liftoff Agent a Real Estate Agent Marketing company and I'm sharing practical mindset and tactical advice from my routine that changed how I show up for work, for clients, and for myself. This article dives into the power of setting intentions, why I believe it's essential for agents who want more ease and results, and how small daily intentions can compound into the big wins you dream about.

Before we get into the step-by-step actions, here's the core promise: if you adopt a simple daily practice of setting intentions, you will shift how you interpret setbacks, how you show up for meetings and content creation, and how your small wins add up to big momentum. In this post I’ll walk you through real-life examples, an action plan you can use immediately, and how to measure compound results over time.

Table of Contents

• Setting Intentions Before Big Moments
• How Intentions Keep You Moving Forward
• Real-life Examples (Listings, Content, Team Growth)
• Momentum: Small Wins to Huge Goals
• Visualizing Outcomes in Real Life
• Turning Setbacks Into Opportunities
• The Power of “everything Happens for You”
• My Simple 7-day Action Plan for Setting Intentions
• How to Measure Progress When Setting Intentions
• Practical Tips to Make Setting Intentions Stick
• Common Objections and How to Overcome Them
• FAQs About Setting Intentions
• Conclusion — Make Setting Intentions Your Competitive Edge
• Further Reading and Resources

Setting Intentions Before Big Moments

Setting intentions is the simple practice of stating, in your mind or aloud, what you want to create before an event, conversation, or task. As an agent, you already prepare market analyses, listing packages, and websites. What if you layered in a two-minute intention ritual before that formal listing presentation, before you hit record on camera, or before a meeting with your marketing partner? That small habit reorients your energy and focus.

For me, setting intentions is a routine: before I walk into a listing presentation I pause and say, “This is going to be an amazing listing presentation. We’re going to connect, have a meaningful conversation, and together we’ll decide the best path forward.” That short statement primes my confidence and attention. It’s not a guarantee of outcome, but it increases the likelihood that I bring my best self to the room.

Think of setting intentions as aligning your internal state with your external actions. You already send follow-ups, create market reports, and stage homes. An intention simply ensures your internal narrative supports the external effort.

How Intentions Keep You Moving Forward

One of the most frustrating things for agents is setting big goals and not hitting them. When a goal feels distant, the temptation is to either push harder and burn out or feel defeated and stagnate. Setting intentions fixes this in two ways:

• It breaks big goals into immediate, controllable moments. Instead of being overwhelmed by a five-year target, you focus on the next conversation, the next video, or the next meeting.
• It creates psychological momentum. Small positive outcomes validate your effort and encourage you to keep going.

When you adopt the habit of setting intentions, you’ll notice fewer feelings of failure after a day that didn’t produce your target metric. Why? Because your measure of success becomes more nuanced. It’s not only about closed deals; it’s also about quality conversations, connection, and execution. Those are wins too.

Real-life Examples (Listings, Content, Team Growth)

I want to give you three specific examples I use when teaching agents: the listing presentation, content creation, and team building. Each one illustrates how setting intentions changes outcomes.

1) Listing presentation

Goal: 30 transactions annually. Intention before the presentation: “This will be an amazing listing presentation. We will connect and find the best path forward.” If the listing signs that day, you’ve moved one step closer to your target. If not, but you created a genuine connection and got a referral or a timeline for future engagement, that is progress. Over time, these micro-successes add up.

2) Content creation

Goal: Million-view channel in the long term. Intention before filming: “I will create content that connects and at least one video will reach a thousand views.” If a video hits 950 views, celebrate that proximity to your goal — you’re only 50 views away. Intention reframes the result from “failure” to “near-win,” fueling motivation to tweak the video, promote it, and learn.

3) Team building and downline growth

Goal: Bring on 50 agents in 24 months. Intention: “I will recruit one great agent this month.” Doing this consistently yields 12 agents in a year — momentum that compounds. If one month you bring in two agents instead of one, that’s above-plan success and it accelerates your overall goal.

Momentum: Small Wins to Huge Goals

There’s a helpful framework called the compound effect: small, consistent actions produce exponential results over time. In real estate, compound effect works in recruiting, listings, client relationships, and content reach.

Imagine four tiers:

1. Small win: the phone call that becomes a quality lead
2. Medium win: the listing you secure because you built rapport
3. Large win: the month where you exceed transaction goals
4. Huge, hairy audacious goal: the multi-year vision — 50 agents, a million views, or 500 transactions

By focusing on intentional, repeatable behaviors, you increase the probability that small wins will accumulate into medium and large wins. Setting intentions is the psychological glue that keeps you consistent.

VVisualizing Outcomes in Real Life

Visualization is part of setting intentions. But this isn’t fanciful daydreaming; it’s practical rehearsal. Before driving to the gym, I set an intention: “I will have an amazing drive and an amazing workout.” That prepares me mentally and physically. When I approach the gym expecting a good session, I warm up better and perform better.

Apply this to client interactions. Before a negotiation call say: “I will stay calm, listen intently, and present clear options.” That intention focuses your listening, reduces reactive behavior, and increases the quality of your counsel. When you show up calm and clear, clients notice and trust your leadership.

Turning Setbacks Into Opportunities

Life and real estate are full of unexpected events: traffic jams, a flat tire, market shifts, or a surprise low appraisal. Setting intentions helps you reinterpret setbacks as opportunities. Instead of saying “I can’t believe this happened to me,” you shift to “This happened for me.”

Here’s a concrete example: you get a flat tire on the way to a meeting. If you framed the day with intention — “Today will be an amazing day” — you may discover that while you wait at the tire shop you strike up a conversation with someone who becomes a client. The flat tire becomes an encounter that would never have happened otherwise. Setting intentions doesn’t prevent obstacles; it helps you find the silver lining and act on it.

The Power of “everything Happens for You”

One of the most transformative mind shifts you can adopt is viewing events as happening for you rather than to you. That doesn’t mean ignoring real stressors — bills still need to be paid, calls still need to be returned — but it changes how you allocate your attention and emotional energy.

When you believe things happen for you, you look for growth potential and silver linings. That mindset makes it easier to be solution-focused instead of stuck in frustration. Intentions prime that belief.

My Simple 7-day Action Plan for Setting Intentions

If you want to try this out, here’s the exact week-long routine I use with agents I coach. It’s deliberately simple because consistency beats complexity.

1. Day 1 — Morning intention: “Today will be an amazing day.” Say it aloud as soon as you wake up.
2. Day 2 — Commute intention: “I will have an easeful, focused drive.” Use this before any commute.
3. Day 3 — Gym intention: “I will have an amazing workout today.” Make it as specific as you like (e.g., 30 minutes focused cardio).
4. Day 4 — Conversation intention: “I will have meaningful conversations today.” Use this before you start prospecting or client calls.
5. Day 5 — Presentation intention: “My listing presentation will be clear, connected, and productive.” Say this before any client meeting.
6. Day 6 — Content intention: “I will create helpful content that connects with at least one person.” Say this before filming or creating posts.
7. Day 7 — Reflection intention: “I will notice and celebrate the small wins from this week.” Spend five minutes listing wins.

Each day the intention takes 10–60 seconds. The idea is habit, not ritual length. Keep it short and consistent. At the end of the week, reflect: which intentions had the biggest effect? Which moments produced small wins? Record them and build on them for week two.

How to Measure Progress When Setting Intentions

Measuring intentions is different from measuring outcomes. Intentions are about the process and the state you bring to it. Still, you can track their effect by combining qualitative and quantitative measures.

• Quantitative: number of listing presentations booked, video views this week, calls made, new leads added, agents recruited.
• Qualitative: how you felt during presentations, whether conversations felt more connected, client responses, sense of momentum.

Every week capture at least three small wins. These are your proof points that intentions are working. Over months those wins will show clear trends in your sales, content reach, and team growth.

Practical Tips to Make Setting Intentions Stick

Here are the habits that make intentions a reliable part of your day:

• Keep intentions short and specific — one sentence is enough.
• Say them aloud when possible — voice adds commitment.
• Use visual cues: a sticky note on your phone, a calendar reminder, or a short voice memo.
• Group intentions with an existing habit (after you brush your teeth, before you start driving, before you hit record).
• Celebrate small wins at the end of each day — confirmation strengthens habit formation.

Common Objections and How to Overcome Them

Agents often raise the same objections. Here’s how to address them:

“I don’t have time.”

Intentions take 10–30 seconds. They slot into things you already do: brushing teeth, starting the car, opening your laptop. The ROI is high for minimal time investment.

“It feels weird or inauthentic.”h3>

Start private. Say it to yourself or write it down. Over time, the habit will feel natural because you’ll notice the effect in your day.

“What if it doesn’t change anything?”

Set a measurement: try it for a week and track three small wins. If nothing changes after consistent practice for a month, adapt the phrasing of your intentions. It’s a learnable skill, not a magic spell.

FAQs About Setting Intentions

What exactly counts as an intention?

An intention is a short, focused statement about how you want to show up or what you want to create for a specific situation. Example: “I will listen actively and propose solutions that match the client’s priorities.”

How long should I repeat this practice before I see results?

You can notice immediate shifts in mood and confidence within a day. Measurable business outcomes are more visible in weeks and months. Try a 7–14 day experiment and track small wins.

Can intentions replace a marketing or business plan?

No. Intentions are complementary to strategy. Think of them as the mindset layer that improves execution of your marketing, client service, and recruiting plans.

Should I write intentions down or just say them?

Both work. Speaking aloud adds emphasis; writing creates a record you can review. Use whichever method helps you be consistent.

How does this apply to team leaders?

Team leaders can set group intentions before meetings and coach agents to adopt individual intentions. This practice tightens alignment, improves morale, and increases the likelihood of productive action.

Conclusion — Make Setting Intentions Your Competitive Edge

Here’s the bottom line: when you make setting intentions a habit, you change the baseline of how you interpret daily events. That one small shift — saying “this happens for me” instead of “this happened to me” — rewires your story about setbacks, fuels your ability to notice opportunities, and makes consistency more natural. The compound effect of small intentions leads to meaningful business growth over months and years.

I challenge you to try the 7-day action plan. Keep it simple and report back: notice three small wins at the end of the week. If you want accountability, follow me on Instagram at Mr. Liftoff and tell me how it went. The intention to take action is powerful when paired with follow-through.

Make today the day you begin setting intentions. Say it aloud: “Today is going to be an amazing day.” Then watch what follows. When you start intentionally approaching each call, commute, and presentation you’ll find the small wins piling up — and those small wins will carry you to the big goals you set for your real estate business.

God bless. Take care. See you at the next milestone.

Further Reading and Resources

• Book recommendation: The Compound Effect — for understanding how small habits compound into major results.
• Downloadable tools: intention templates and a 7-day tracking sheet (create your own simple checklist to record daily intentions and wins).
• Community: Share your weekly wins publicly or with a mentor to increase accountability.

If you want a ready-made template, here are three intention starters you can copy and paste each morning:

• “Today I will have an amazing day.”
• “I will have ease and flow during my commute and appointments.”
• “I will make meaningful connections on my calls today.”

Try them for seven days and note the change. Keep setting intentions — small statements, big effects.