In the ever-evolving landscape of online content, real estate agents find themselves at a crossroads. Are your social media posts, videos, and threads strategically aligned with a purpose, or are they lost in the sea of content without a deliberate goal? Let's delve into why having an endgame in mind is crucial and how you can transform your online presence into a lucrative venture.

As a marketing and positioning agency, we are dedicated in empowering real estate and mortgage professionals. With a track record of helping over 6,000 agents transact and establishing a presence in 17 states, Liftoff emphasizes the importance of a focused strategy to scale, grow, and automate your real estate business.

Deciphering the Purpose of Your Posts

Before hitting the "post" button, consider the why behind your content. Are you clear about your end goal? In this article, we explore the significance of having a deliberate strategy for every piece of content you share online.

The Three-Second Rule

As real estate professionals, your online presence should transcend mere visibility. We pose three fundamental questions: Do you know why you're posting? Are you targeting a specific audience? And, if someone were to follow you, would your content serve them in their real estate journey? These queries lay the foundation for a purpose-driven approach to your online activities.

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SOPs, KPIs, and Income-Producing Activities

This introduce key concepts such as Standard Operating Procedures (SOPs), Key Performance Indicators (KPIs), and Income-Producing Activities. These elements form the backbone of a successful online strategy, ensuring consistency, measurable results, and a direct impact on your business's bottom line.

Setting Goals for Your Online Presence:

The ultimate goal of your online presence should extend beyond visibility and engagement—it should lead to tangible income. This is where the strategic alignment of activities becomes crucial. Norman Real estate professionals should focus on income-producing activities. These are actions and strategies directly linked to revenue generation, ensuring that your online efforts translate into financial success.

The Triggers to Yes

By offering value to your audience, you can create a community of engaged followers who are more likely to reciprocate your efforts. Norman highlights the power of building a network through genuine connections and shared value.

Brief Summary

As you navigate the intricate world of online real estate, remember that each post should contribute to your endgame. By implementing SOPs, tracking KPIs, and focusing on income-producing activities, you can transform your online presence from a series of posts into a profitable venture. Define your purpose, set your goals, and watch your online strategy soar to new heights.



We value your growth and we are here to help you succeed.

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