Table of Contents

• Introduction
• Maximizing Success with Content
• Working with Sellers
• Leveraging Liftoff Agent
• Conclusion
• FAQ

Introduction

What does the NAR settlement mean for real estate professionals? It means opportunities. Despite the claims made in an article titled "The 6% Commission on Buyer and Selling of a Home is Gone after Realtors Association Agrees to Settlement," the 6% commission is not gone. It has always been discretionary and negotiable. This settlement, however, presents a chance for buyer agents to find new ways to achieve success. In this blog, we will discuss how you can stay ahead of the NAR case and leverage technology to your advantage.

Maximizing Success with Content

Have you ever attended a free event only to find yourself bombarded with overwhelming information and sales pitches? The same principle applies here. By creating and sharing content around this subject matter, such as YouTube videos or social media posts, you can position yourself as an expert in buying homes. When the settlement is finalized, potential buyers will be seeking guidance. Imagine being ten steps ahead with downloadable resources, informative videos, and a website packed with valuable information. Consider hosting webinars or events to educate buyers who are looking to save on commissions. By providing the right content, you can attract buyers and sellers alike.

Working with Sellers

According to Ricky Carruth, a real estate expert, focusing on the selling side can lead to opportunities on the buyer side as well. As a seller's agent, you can expect buyer agents to reach out to collaborate on listings. The commission split in these situations may vary, but it presents a chance to expand your business. Alternatively, if you primarily work as a buyer agent, you may choose to enhance your value proposition by offering additional services and resources. The key is to be adaptable and proactive in navigating this new landscape.

Leveraging Liftoff Agent

Here at Liftoff Agent, we are committed to helping you succeed in this changing industry. We offer two options to assist you:

• Option 1: Schedule a strategy session with us to discuss how you can maximize and get ahead of the NAR case.
• Option 2: Download our guide " Buyer's Agent Know-How to be Ahead of the NAR Case " This comprehensive guide provides step-by-step instructions on how to create content that educates and empowers buyers.

Conclusion

This situation is an opportunity, not a setback. Don't let it discourage you. Embrace the chance to adapt and find new avenues for success in your real estate business. By leveraging technology, creating valuable content, and staying ahead of the NAR case, you can position yourself as a trusted expert. Remember, Liftoff Agent is here to support you every step of the way. Take advantage of our strategy session or download our guide to get started on your path to success. 

FAQ

What does the NAR settlement mean for real estate professionals?

The NAR settlement presents opportunities for real estate professionals to adapt and thrive in a changing landscape. While the 6% commission is not gone, it has always been discretionary and negotiable.

How can I stay ahead of the NAR case?

To stay ahead of the NAR case, leverage technology and create valuable content. Position yourself as an expert by providing resources, hosting webinars, and offering educational materials. Be proactive in educating buyers and sellers about the changing market.

Should I focus on working with sellers or buyers?

It depends on your business model and goals. Ricky Carruth suggests that focusing on the selling side can lead to opportunities on the buyer side. However, if you primarily work as a buyer agent, consider adding value to your services and resources to attract clients.

How can Liftoff Agent help me?

Liftoff Agent is a marketing positioning agency dedicated to helping real estate professionals succeed. We offer strategy sessions and a comprehensive guide to assist you in navigating the NAR case and maximizing your success.

Is this situation a setback or an opportunity?

This situation is an opportunity to adapt and find new avenues for success. Embrace the changes and leverage them to your advantage. With the right strategies and resources, you can thrive in the real estate market.