In today’s digital age, leveraging social media for real estate marketing isn’t just an option—it’s a necessity. If you’re not incorporating social media into your daily practice and using it effectively, you could be losing precious time, thousands of dollars, and valuable parasocial relationships with potential clients who want to work exclusively with you. This comprehensive guide dives deep into the top 10 questions every real estate agent should ask themselves about their social media presence, strategy, and content. Whether you’re a seasoned pro or just starting out, these insights will help you build confidence, streamline your efforts, and scale your business efficiently.

Let’s explore these questions and their answers, along with real-world examples from successful agents, to help you elevate your real estate marketing game.

Table of Contents

• 1. What Platforms Should You Be Using for Your Business and How Often Should You Post?
• 2. Do You Feel Confident with Your Social Media Strategy?
• 3. What’s Holding You Back from Posting Consistently on Social Media?
• 4. Are You Feeling Overwhelmed with Content Ideas?
• 5. Is Someone Dominating Your Market? It Should Be You!
• 6. How Do You Consistently Showcase Your Listings Online?
• 7. Are You Getting Engagement from the Audience You Want to Attract?
• 8. Do You Know Which Social Media Posts Are Performing Best?
• 9. Have You Ever Boosted a Post or Run an Ad?
• 10. How Much Time Should You Spend on Social Media for Your Business?
• Conclusion: Leverage Social Media to Grow Your Real Estate Business
• Frequently Asked Questions (FAQ)

1. What Platforms Should You Be Using for Your Business and How Often Should You Post?

Choosing the right platforms and maintaining a consistent posting schedule is foundational for effective real estate marketing. Take Jeb Smith, for example, a real estate pro who leverages multiple digital touchpoints to build his brand and business. Jeb actively promotes his website, Instagram, Facebook, and YouTube channel. His approach involves daily Instagram stories where he shares behind-the-scenes glimpses into his work and personal brand, creating an authentic connection with his audience.

Jeb's YouTube channel focuses on educating buyers and sellers, with videos about how to sell a home effectively. Meanwhile, his website positions him as an expert in Huntington Beach real estate. This multi-platform strategy ensures his messaging is consistent and reaches potential clients wherever they are online.

Consistency is key. Jeb posts daily stories and cross-posts his Instagram content to Facebook, making sure his audience stays engaged across platforms without feeling overwhelmed by different messaging.

• Key takeaway: Choose platforms where your target audience spends time and post consistently, ideally daily or several times a week.
• Tip: Repurpose content across platforms to maintain a uniform brand voice and save time.

2. Do You Feel Confident with Your Social Media Strategy?

Confidence in your content and strategy comes from clarity about your target audience and your commitment to serving them. Ask yourself:

• Who do you want to work with? Buyers, sellers, or a specific niche ?
• How can you be of service to that audience?

If you focus on buyers, consider sharing content that explains the home-buying process, tips for first-time buyers, financing options, and neighborhood insights. For sellers, topics might include preparing a home for sale, staging tips, understanding equity, or relocation guidance.

By tailoring your content to address the specific needs and questions of your audience, you’ll not only build trust but also establish yourself as a knowledgeable resource.

For example, if you want to work with sellers, content could cover:

• How to declutter and stage a home
• What equity means and why it matters
• Strategies for pricing a home competitively
• Guidance on where sellers might move next

Confidence also grows when you have a clear plan and know the purpose behind every post.

3. What’s Holding You Back from Posting Consistently on Social Media?

Many agents struggle with consistency because they feel stuck or overwhelmed. Common obstacles include:

• Not knowing what to post
• Uncertainty about the target audience (avatar)
• Lack of time
• Feeling overwhelmed by the process

The solution? Start simple. The faster you pick up your phone and start creating content, the faster you build momentum. It could be as straightforward as recording a candid video sharing what you’re working on that day or your goals for the week.

For instance, you might say, “Today, I’m going through my calendar to get organized. I want to work with more buyers and sellers, and I’m here to make the process smooth for anyone looking to buy or sell a home.” This type of honest, relatable content resonates with viewers and builds authentic connections.

Remember, perfection isn’t the goal—consistency and authenticity are.

4. Are You Feeling Overwhelmed with Content Ideas?

If you’re stuck on what to post, you’re not alone. Content creation can be daunting, especially when you want to make an impact. Here are some strategies to ease the overwhelm:

• Use AI tools like ChatGPT to generate generic ideas, but be cautious—they need personalization to stand out.
• Research top performers in your office or market. Study what successful agents like Jeb Smith or others are posting on YouTube, Instagram, or Facebook.
• Emulate and elevate their content by adding your unique perspective or taking it a step further.

Planning is important, but avoid over-planning. Too much analysis can lead to “analysis paralysis,” where you get stuck in the planning phase and never hit record. Sometimes, the best way to improve is by doing. The more content you create, the better you get.

For example, the Liftoff Agent team has created nearly 200 videos simply by hitting record and learning along the way. We even hired a coach to refine our approach.

5. Is Someone Dominating Your Market? It Should Be You!

Have you noticed agents in your market killing it on Instagram or Facebook? Instead of feeling discouraged, use this as an opportunity to learn. Successful agents generally want to help others grow.

Don’t hesitate to ask them questions like:

• What’s your strategy for Instagram or YouTube success?
• How do you plan your content?
• What tools do you use to stay consistent?

Gaining insights from top performers can boost your confidence and provide actionable tips to improve your own social media game.

6. How Do You Consistently Showcase Your Listings Online?

Listing promotion is a crucial part of real estate marketing, but there’s more than one way to do it effectively. Agents like Jeb Smith don’t focus heavily on showcasing many listings on social media. Instead, others like Zach from Anchor Property Group NC post a lot of “coming soon,” “just sold,” and “just listed” content across Instagram stories, reels, and static posts.

However, simply posting listings isn’t enough. Telling the story behind each transaction creates deeper connections. For example, share how you helped a buyer find their dream home or guided a seller through a smooth sale. Highlighting the process and client experience makes your content more relatable and engaging.

Consider diversifying your listing content by including:

• Stories about the neighborhood and lifestyle
• Before-and-after shots of staging or renovations
• Client testimonials and success stories

7. Are You Getting Engagement from the Audience You Want to Attract?

Engagement is a strong indicator that your content is resonating with the right people. To attract your ideal clients, you first need to define your niche clearly.

For example, Jeb Smith focuses on content about selling homes, attracting sellers specifically. Kaila Lindsey targets people moving to Charlotte, North Carolina, tailoring her YouTube channel to showcase life in that city. This precise targeting helps them attract the right audience and build a loyal following.

Ask yourself:

• Who is your ideal client?
• Is your content tailored to their needs and interests?
• Are you engaging with them through comments, DMs, or other interactions?

Niching down your content strategy will increase engagement and lead to more qualified leads.

8. Do You Know Which Social Media Posts Are Performing Best?

Understanding your analytics is crucial to optimizing your real estate marketing strategy. Look at your data on platforms like YouTube and Instagram to identify:

• Which videos or posts get the most views, likes, and comments?
• Are there trending audio clips or reel formats that perform well?
• What types of listings or stories generate the highest engagement?

Many marketing experts advise leveraging your best-performing content rather than constantly reinventing the wheel. Repurposing or expanding on successful posts can maximize your reach and impact.

For instance, if a reel showcasing a home staging tip performed well, consider creating a series of posts diving deeper into staging strategies.

9. Have You Ever Boosted a Post or Run an Ad?

Running ads or boosting posts can amplify your reach, but it doesn’t have to be complicated. If you’re new to paid social media, start simple:

• Choose a post that’s already performing well organically.
• Boost it to a targeted radius, such as 25 miles around your listings.
• Set a modest budget, like $25, to test results.

At Liftoff Agent, this straightforward method is used to boost listings and generate buyer leads effectively. You don’t need to dive deep into complex Meta Business Suite setups initially—just get your best content in front of more eyes.

10. How Much Time Should You Spend on Social Media for Your Business?

Time management is essential to avoid burnout and maintain consistency. Many successful agents dedicate one day a week to content creation, such as filming videos or batch-producing posts. For example, Monday might be filming day, after which the content is handed off to a team for editing and publishing.

Others, like Zach from Anchor Property Group NC , may spend about an hour a day focused on posting and engaging with listings if they don’t have additional support.

To keep things manageable, time block your social media activities:

• Set specific days or times for content creation
• Schedule posting and engagement sessions
• Avoid multitasking to maintain focus and efficiency

This approach simplifies the process and helps you stay consistent without feeling overwhelmed.

Conclusion: Leverage Social Media to Grow Your Real Estate Business

Building a strong social media presence is no longer optional for real estate agents—it’s a cornerstone of modern marketing. By asking yourself the right questions and taking strategic action, you can save time, avoid costly mistakes, and build meaningful relationships with your ideal clients.

Remember to choose the right platforms, stay consistent, tailor your content to your niche, and engage authentically with your audience. Use analytics to refine your approach, don’t hesitate to learn from successful peers, and keep your workflow manageable by time blocking.

With these strategies, you’ll gain the confidence and clarity needed to scale your real estate business effectively through social media marketing.

If you have any questions or want to share your own tips, leave a comment below. And don’t forget to stay consistent, keep learning, and enjoy the journey of growing your brand online!

Frequently Asked Questions (FAQ)

Which social media platforms should real estate agents focus on?

Focus on platforms where your target audience spends time. Instagram, Facebook, YouTube, and a professional website are commonly effective. Consistency and cross-posting help maintain engagement.

How often should I post on social media for real estate marketing?

Posting daily or several times a week is ideal. Regular updates, especially stories and reels, keep your audience engaged and build familiarity.

What type of content should I create to attract buyers or sellers?

Create content that educates and serves your niche. For buyers, focus on the home-buying process, financing, and neighborhood insights. For sellers, cover home preparation, staging tips, pricing strategies, and relocation help.

How do I overcome feeling overwhelmed with content ideas?

Use tools like ChatGPT for inspiration, research top-performing agents in your market, and don’t over-plan. Start creating content consistently to build confidence and momentum.

Should I boost posts or run ads on social media?

Yes, but start simple by boosting your best-performing posts with a modest budget targeted to your local area. This helps generate leads without complex ad setups.

How much time should I dedicate weekly to social media marketing?

Time block your social media tasks. Many agents dedicate one day a week for content creation and spend short daily periods for posting and engagement. Adjust based on your goals and support team.