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Norman Kinsey • August 13, 2025

Why Your Website Should Be Closing Deals While You're at the Beach

Table of Contents

Intro – Turning Your Website into a 24/7 Sales Machine

Hi, I’m the founder of Liftoff Agent. In this post I’ll walk you through exactly how I learned to make websites do the heavy lifting so you can literally wake up on vacation and find new leads, booked calls, or even deals in motion. The key idea I’ll repeat and unpack throughout this article is simple: Why Your Website Should Be Closing Deals While You're at the Beach. That’s not marketing fluff — it’s a system built from interactive tools, automated workflows, video, and funnels that all work together.

Below I’ll share seven strategies (the same ones I teach clients) and a practical workflow you can implement right away. Everything in this post is written from the perspective of what has worked for us and our clients — including a real case study where one client closed three deals while on vacation. If you want the downloadable checklist and guide I reference, I’ll tell you exactly where to get it near the end.

Strategy # 1: Why Pretty Websites Aren’t Enough

Design matters. But design without conversion is just a brochure. The first principle I teach is: your website isn’t meant to just look pretty — your website must convert. That means user interface (UI) and user experience (UX) must be deliberately designed to guide visitors toward a meaningful action: downloading a guide, booking a call, starting a home search, or contacting you.

Think of UI/UX as the highway system that directs traffic to your highest-value exits. If your navigation is confusing, if calls-to-action are hidden or the search experience is clunky, people will click away — even if the site looks beautiful.

Practical elements that upgrade a real estate website from pretty to productive:

  • Interactive map tools that allow visitors to click neighborhoods and view properties and videos.
  • Clear, visible CTAs (Buy, Sell, Search, Guides, Schedule Call).
  • Integrated media (videos, market reports, virtual tours) placed next to conversion points.
  • Streamlined forms that ask the right questions at the right time.

When you design for conversion, your site stops being a passive brochure and starts behaving like a salesperson.

Strategy # 2: 3 Things Your Website Should Do Automatically

There are three automated jobs your site must be doing right now — without you touching it:

  1. Capture contact information for every visitor who performs a meaningful action.
  2. Build trust through content — especially video and area-specific resources.
  3. Book calls by offering obvious, frictionless scheduling options.

Capture: Every downloadable PDF, neighborhood guide, or map interaction should capture first name, last name, email and phone. You can gate premium resources behind a form without being obnoxious — offer enough value in the preview to justify the exchange.

Trust: Video content is the fastest path to “know, like, trust.” Short area videos, quick explainers about the buying/selling process, and authentic client testimonials increase response rates dramatically.

Booking: Make it click-to-schedule. Add calendar booking buttons in the header, footer, and at the end of lead magnet sequences. If a visitor downloads a guide, the follow-up should include a CTA to schedule a strategy call — and it should be one click away.

Strategy # 3: Behind-the-Scenes Automation for Lead Capture

Capture without follow-up is wasted opportunity. The third strategy is building the behind-the-scenes triggers that turn a form submission into a warm conversation. Automations are the difference between a lead that goes cold and a lead that becomes an appointment.

Here’s what a reliable behind-the-scenes process should look like:

  • Instant welcome email after they download a guide or fill a form. Say thanks, deliver the download link, and set expectations for what's next.
  • Automated text message when someone books a meeting. Short, personal, and confirming time/date.
  • Personalized video intro sent after scheduling. A 60–90 second video thanking them and explaining what to expect in the strategy call drastically raises attendance and reduces cancellations.

Imagine being on a plane, in airplane mode. Your site captures a lead. When you land, the lead is already on your calendar, they've received a text, viewed a video, and your CRM has the contact. That’s closing appointments while you were offline.

Strategy # 4: Website + CRM = Passive Prospecting

Your website and CRM are a team. Drive every captured contact into your CRM so you can nurture them automatically with texts, emails, and targeted sequences. This is passive prospecting: once configured, the system does outreach for you.

Here’s a simple workflow you can implement immediately:

  1. Day 0: Lead downloads a guide. Trigger: Send a short intro video email that re-delivers the download and explains the guide.
  2. Day 3: Automatic market update email or video relevant to the guide's area — for example, a Houston market update tied to a “Moving to Houston” guide.
  3. Day 5: CTA to talk — send a text and email inviting the lead to schedule a call. If they’ve watched the video and read the update, the timing will feel natural.

When you have sequences like this in your CRM, you’re constantly nurturing leads without manual effort. The ROI comes from higher show rates, warmer conversations, and more efficient time spent on qualified prospects.

Strategy # 5: Video as a 24/7 Salesperson

Video is the single most powerful asset you can put on your site. It explains, converts, and builds trust 24/7. A short, friendly video becomes the first conversation many visitors will have with you.

How to use video effectively on your website:

  • Hero video on the homepage that answers: who you are, what you sell, and how you help people.
  • Area pages with short walk-through videos: show the neighborhood, highlight schools, parks, and commutes.
  • Lead magnet pages that include a short demo video explaining what the downloadable guide covers.
  • Video confirmations and walkthroughs after someone schedules a call, so they know what to expect.

Video does double duty: it educates buyers and sellers, and it gives them a feel for your personality and process. That “vibe check” is crucial — people hire people they like and trust.

Strategy # 6: Funnels & Lead Magnets That Work While You Sleep

Funnels are structured pathways that guide a visitor from discovery to conversion without manual intervention. The best funnels ask a few targeted questions up front to qualify leads and route them to the right next step.

Example funnel flow (walkthrough):

  1. Visitor sees a targeted social post and clicks to download a “Moving to Houston” guide.
  2. On the download page, the funnel asks: “Are you 3, 6, or 12 months out?”
  3. Next: “What is your budget?” followed by “Do you have a pre-approval?”
  4. If they select “Need a lender,” the funnel instantly routes that lead to your preferred lender via integration or sends an introduction email with lender contact details.
  5. Contact information is captured and entered into the CRM, which triggers the welcome sequence and follow-up CTA to schedule a call.

That sequence does three powerful things: it qualifies leads, routes them to the appropriate professional (like a lender), and captures the data you need to have a productive first conversation.

Strategy # 7: Real Client Case Study – 3 Deals Closed on Vacation

Let me show you a real example from one of our clients — we’ll call them the “Original Houston Guys.” Within 30 days of going live on our system they had:

  • 1,800 website visitors
  • 67 engagements (clicks on CTAs and tools)
  • 26 phone calls
  • 37 form submissions
  • 4 emails from prospective clients

That mix of traffic and high-converting CTAs translated into three closed deals while key team members were on vacation. How did they do it?

  1. They used YouTube to drive targeted, high-intent traffic. Their YouTube channel had over 7 million views and they strategically inserted links and CTAs to their website.
  2. The website had interactive maps, downloadable guides, and integrated scheduling that captured contact information and moved visitors into the CRM.
  3. Automations handled the outreach and scheduling. By the time the team checked email after vacation they had appointments and warm conversations already scheduled.

This isn’t a one-off. The process is repeatable. The key is a consistent content engine (YouTube, social media), combined with a website that converts and a CRM that nurtures.

Free Guide & Strategy Call

I want to give you two free resources we use to get agents started: a downloadable guide that outlines the 10 game-changing website tools, and a free 30-minute strategy call. These resources walk you through exactly what to build and how to connect it to your CRM so you can see measurable ROI.

On the strategy call we’ll:

  • Review your current website and identify conversion gaps.
  • Map out how your website should integrate with your CRM and lead routing.
  • Provide practical next steps you can implement immediately.

These are the same steps that helped clients close deals while on vacation — and the same steps that will help you answer the central question: Why Your Website Should Be Closing Deals While You're at the Beach.

Download the Guide on How to Use Technology to Automate Your Real Estate Business from A to Z

Step-by-Step Implementation Checklist

Use this checklist to convert your website into a sales machine:

  1. Audit your navigation and CTAs. Ensure primary actions are visible on every page.
  2. Create 3–5 lead magnets targeted at different buyer/seller personas (e.g., moving guides, market reports, seller checklists).
  3. Place short videos on the homepage, area pages, and lead magnet pages.
  4. Implement interactive tools: map guides, neighborhood search, built-in appointment calendar.
  5. Connect forms to your CRM and set up automation sequences (welcome email, market update, CTA to schedule).
  6. Integrate SMS confirmations for scheduled meetings (higher show rate).
  7. Route leads appropriately (e.g., those needing a lender go to your lender partner).
  8. Drive traffic via content channels like YouTube, Instagram, and targeted ads.

Follow these steps and you’ll move from reactive prospecting to passive prospecting — a system that captures and nurtures leads while you do higher-value work (or nothing at all if you're on a beach).

FAQs About Why Your Website Should Be Closing Deals While You're at the Beach

How fast can I expect results?

Results vary by traffic and execution. Some clients see meaningful contacts within days; others see measurable ROI within 30–90 days when content and traffic scale up. The key variable is traffic — the more targeted visitors you send to conversion-driven pages, the faster you’ll see results.

Will these systems work if I don’t have a large YouTube channel?

Yes. A strong website funnels traffic from multiple sources: social media, paid ads, organic search, email, and partner referrals. YouTube is powerful because it builds deep familiarity and funnels high-intent traffic, but you can begin with smaller channels and scale.

Do I need a custom website to implement these ideas?

No. You can implement many of these strategies on a range of platforms. That said, custom or optimized templates designed for conversion make it easier to wire up interactive tools and integrations seamlessly.

How do videos help if most visitors don’t watch them?

Even if visitors don’t watch every video, having video available increases trust, time on site, and conversion rates. Video thumbnails and short explainer clips often lead to higher engagement. Also, many visitors will watch one or two key videos — like a guide walkthrough or a neighborhood tour — and that single exposure is often enough to prompt a call or download.

What if I don’t have a lender partner?

If you don’t have a lender partner, build a simple partnership or refer to a trusted local lender and ask for a co-marketing arrangement. Funnels that route financing inquiries directly to a lender increase conversion because they remove friction for buyers who need pre-approval.

Is it expensive to build this automation?

Costs vary. Many CRM platforms and form tools provide the necessary automations and integrations at reasonable monthly prices. The investment should be evaluated against the lifetime value of closed deals. If your website helps you close one extra deal a year, it often covers its own cost multiple times over.

Conclusion

If you’re still wondering Why Your Website Should Be Closing Deals While You're at the Beach, the answer is practical and simple: when you combine conversion-focused design, strong lead magnets, video content, and CRM-driven automations, your website becomes a 24/7 salesperson. You don’t need to be online every hour to earn leads or schedule calls — you need a system.

I created these processes because I wanted our clients to focus on conversations, not cold outreach. The right setup moves prospects through warming sequences so when you speak to them, you’re speaking to prospects who already know and like you. That’s why the question remains central to everything we do: Why Your Website Should Be Closing Deals While You're at the Beach.

If you want the free guide that lists the 10 game-changing tools for your website and a free 30-minute strategy call to review your current setup, I’ll send them to you. Use the checklist above, implement these automations, and start measuring the lift. When you do this right, you’ll stop checking email obsessively while you travel — because your website will be doing the work for you.

Download the 10 Game-changing Tools You Need On Your Real Estate Website BOOK A FREE CONSULTATION AND STRATEGY

Good luck, and here’s to building a website that earns you business while you rest!

We specialize in working with real estate agents and teams to build local authority. We do this through creating and managing your brand, website, video and social presence.


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